Department Humanities & Social Sciences
Educational Qualification PhD (NIT Kurukshetra), MBA(Hons.) (Guru Nanak Dev University, Amritsar), BBA (Panjab University , Chandigarh), Pursuing MPA (Masters in Public Administration)
Contact Number 8727851039
Areas of Interest
  • Advertising
  • SDG’s (in Particular SDG 7, SDG 9 and SDG 12)
  • Consumer Psychology
  • Start-up, Incubation and IPR
  • Innovation and Entrepreneurial Motivation


  • Euphorically Prudent consumption behaviour: A structurally equated model”, MERC International journal of management (January 2019) ISSN 2321 7278, UGC NO- 49370 THOMSON REUTERS INDEXED.
  • “Attitude – Value Construct- A review of buying behaviour” Pacific Business Review International. ISSN 0974-438X. (2014) WEB OF SCIENCE (ESCI INDEXED) UGC Listed.
  • “Cashing upon Emotions: Marketing Energy Efficient Durables among Indian Consumers” Journal of Marketing Vistas. Institute of Public Enterprise. ISSN 2249-9067. (2014) UGC Listed.
  • “Marketing Sustainable Innovations- A study on energy efficient durables” International Journal of Management and International Business Studies. ISSN 2277-3177 (2014)


Other Info.


  • UGC Net Qualified, 2013.
  • MHRD Institute Scholarship (Under Institute Ordinance) for Doctoral Studies, NIT, Kurukshetra.
  • Distinction Holder under GNDU, MBA (Marketing & Retail) Examination.
  • Awarded Merit Certificate for Securing 10th Position in Punjab under PANJAB UNIVERSITY (PU), Chandigarh, B.B.A. - III Examination..
  • Awarded Merit Certificate For Securing 9th Position in Punjab under PANJAB UNIVERSITY (PU), Chandigarh, B.B.A. - I Examination.
  • Secured 92nd Rank (B+ Grade) in ALL INDIA ENGLISH PROFICIENCY & GENERAL KNOWLEDGE TEST Conducted by Central Institute for Proficiency in English Language (CIPEL).
  • Inter-District Silver medalist in swimming.
  • Silver Medalist at District level swimming.


Total Experience: 9 Years

Teaching : 6 Years     Research : 3 Years

Administrative & Academic Responsibilites Undertaken:

  • Alumni-Member, WIPO (World Intellectual Property Organisation) Academic e-Forum
  • Co-Coordinated EIC (Entrepreneurship Incubation Cell) activities and MOOC courses.
  • Guided students with Start-up ideas, ventures; progressively to Manage Hyderabad, ZTM BPD etc.
  • Member CAPC & Centre Research Committee.
  • OIC Co-coordinator, Departmental Website.
  • Co-Coordinator- Extra Curricular Activities.
  • Centre Superintendent, Institute Examination
  • Admissions In-charge BBA and MBA (FYIC) and Co- Coordinator Alumni and Placement Cell
  • Course Coordinator for Services Marketing, Marketing Management, Advertising and Brand Management, Business Laws and Business Environment

PG/UG Projects Supervised

  • MBA major project on Service Delivery gap- telecommunication sector post Jio arrival.
  • Counterfeit v/s Originals- Sustaining Consumer Protection Laws.
  • Project on Rural Development Program & Village Adoption Program under VTXL’s
  • Venture Capital Business Plans under CSR initiatives.
  • MBA major project on BAM (Brand Association Model) developed by Nielsen.
  • MBA major project on Consumer Confusion- Rhyming Logos and Brand Names.
  • MBA major project on Social Marketing
  • BBA major projects on Nestle Product Line Extension Strategy
  • BBA project on Communication Industry & TRAI

Organized/Participated in Projects/Training/Workshops  

  • Participated in 5 days Induction Training by NITTTR, Bhopal on Teaching Learning Methods (2021).
  • Successfully completed World Intellectual Property Organisation (WIPO) primer course on Intellectual Property & PCT (Patent Cooperation Treaty) Course (2019-2020)
  • Coordinator One day National Seminar on current Govt policies on Business Innovations (2018).
  • Participated in workshop on GST organized by DU at Kirori Mal College, Delhi ( 2017)
  • Attended Faculty Development Program on Statistical Analysis Using R environment organized by Delhi University- (2017).
  • One week short term course on supply chain management held at NIT, Jalandhar (2016).
  • Participated in one day workshop on “Content based learning through ICT” organized by NITTTR Chandigarh.
  • Committee Member, One day workshop on IPR (Intellectual Property Rights) held at NIT, Kurukshetra.
  • 6 Weeks Internee in CMY (Central Marketing Yarns) Dept. Vardhman Textiles Limited, Ludhiana (2009)
  • Worked on a live project on “Traffic Management” in association with MC, Amritsar (Punjab).